- Create a Google Business Profile (GBP) profile: If you haven’t already, create a GMB profile for your law firm. This will allow you to appear in Google Maps and Local Pack results when people search for your firm or related keywords. Click this link to create a profile!
2. Optimize your GMB profile: Fill out your GMB profile completely, including your business name, address, phone number, website, hours of operation, and photos. Make sure all of this information is accurate and consistent across all online directories. Also, add the product and service section.
3. Get reviews & drive reviews: Encourage your clients to leave reviews on your GBP profile. Reviews can help improve your ranking and provide social proof to potential clients. Make it easy for your clients to leave you a review. Google has a link that it will create for you! The images above walk you through it!
4. Build local citations: A citation is any online mention of your law firm’s name, address, and phone number. This is also known as NAPW consistency Ensure your citations are consistent across all directories, such as Yelp, Yellow Pages, and local directories. You can use a 3rd party provider or aggregator, or manually do it yourself!
5. Use relevant keywords: Include relevant keywords in your GMB profile, such as “lawyer,” “law firm,” and your specific practice areas. This can help Google understand what your business is about and improve your ranking. Even when you respond to your reviews, add in your keywords.
6. Focus on local SEO: Implement local SEO strategies, such as creating location-specific content and building local links. This can help improve your ranking in local search results.
An easy one for my Florida attorneys is the Florida Bar. You can simply add your website to the Florida Bar website which will be a local link!
Remember, ranking in the Google Maps section takes time and effort, so be patient and consistent with your optimization efforts. Make time to do it!